Census Development and Marketing

Healthcare Transactions Group offers marketing and census development consulting services to post-acute providers.  While we provide market analysis and research, what distinguishes us, is we roll up our sleeves and work with your team in the trenches in formulating marketing strategies, sales training and promotion, census buildup, admissions, and contacting referral sources. We can provide these services on an hourly consulting, a fixed fee monthly retainer, or project basis.  These professional services include:

• Analyzing the facility’s performance, patient origin data, capabilities, quality of care, reputation, market demographics, and service are prospects to determine its baseline for market and census development strategies.
• Assisting the facility to identify, formulate, and implement a competitive marketing strategy in its service area.
• Monitoring internal census reports propose strategies and plans of action for improvement.
• Assist in setting up marketing intelligence systems.
• Sales promotion, admissions, and referral management training, and oversight.
• Mentoring and educating new administrators, referral managers, and admissions/marketing personnel.
• Marketing, census, and communications development planning with administrator and admission director to expand referral sources, including special promotions, advertising, working with therapy provider to identify unmet product lines in the service area, social media postings, and telephone calling to target local discharge and referral patient and resident sources.
• Participate virtually via ZOOM in operational and census status and progress meetings with the admissions coordinator, marketers, administrator, and therapy.
• Recruit additional personnel for marketing and admissions staff.